How my film can be marketed
Due to the production companies my group have chosen, Universal, Hammer and Platinum dunes, these production companies are owned my multi-media conglomerates.
Having a multi-media conglomerate will allow our film to be marketed in many different ways including:
Having a multi-media conglomerate will allow our film to be marketed in many different ways including:
- Traditional forms of marketing
- Viral marketing
- Merchandise
- Magazine covers
- Press packs
- Red carpet events and a premiere
- Actor appearances
Traditional forms of marketing will enable our film to be marketed in film magazines. Alongside film magazines covers, as a group we have deiced to traditionally market our film through reaching an older/ wider age demographic, we marketed our film in the advert pages in magazines.
Viral marketing is a platform which will spread the name of our trailers and film to our target audience, because the age demographic which uses social media is our target audience.
We will also be able to market our film in between film TV channels, radio stations and ads.
Our film belongs to the genre of thriller, this will enable marketing to be elaborated with merchandise, video games and comic books can be made about our film. This will entice the audience into watching our production.
To help market our film, we sent press packs to certain businesses, this kept it in a business environment and it includes a pre-packed box including promotional materials. Having other businesses and big names will help get the word of our film out to a larger audience.
Having a red carpet premiere and actor appearances will allow the audience to find out information about the actors and certain aspects of the storyline, this will gauge the audience into wanting to find out more about the film.
Our film belongs to the genre of thriller, this will enable marketing to be elaborated with merchandise, video games and comic books can be made about our film. This will entice the audience into watching our production.
To help market our film, we sent press packs to certain businesses, this kept it in a business environment and it includes a pre-packed box including promotional materials. Having other businesses and big names will help get the word of our film out to a larger audience.
Having a red carpet premiere and actor appearances will allow the audience to find out information about the actors and certain aspects of the storyline, this will gauge the audience into wanting to find out more about the film.
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